Ever hear folks recommending themes as a result of they're “search engine optimisation Pleasant”? Sure, we've got beneficial fairly a number of themes on this weblog labeling it “search engine optimisation Pleasant”. However what does “search engine optimisation Pleasant” actually imply and what some folks suppose it means? On this article we are going to share our opinion on why WordPress themes ought to NOT have search engine optimisation choices and why they do.
What's a Function of a Theme? To make issues look good (organized and clear), so folks can use the positioning simply. How do you make a theme organized and clear? Except for all of the user-interface (UI) and visible parts, it's essential to have clear code. The code needs to be semantic and should observe the online requirements. A theme that does that could be a “search engine optimisation Pleasant” theme. That is what we have a look at after we say a selected theme is search engine optimisation pleasant.
Now some folks suppose that to ensure that a theme to be “search engine optimisation Pleasant”, it should have different options similar to Breadcrumbs, search engine optimisation Choices, and so on. However that's NOT true. Certain it'll enhance your on-page search engine optimisation, when you've got the meta tags, breadcrumbs, and so on. Nevertheless, this isn't required for a theme to be search engine optimisation pleasant.
So why do theme designers/builders do it? Properly it's a advertising gimmick. As an alternative of focusing their power on producing the very best theme they will, they bundle the theme with a small set of search engine optimisation Choices. It's also to maintain up with the business and opponents.
Why WordPress themes mustn't have search engine optimisation choices? By having search engine optimisation choices, these corporations do excessive disservice to their customers (specifically freshmen). As a result of if the consumer ever decides to modify their themes, they danger dropping all of the search engine optimisation Knowledge for older posts in the event that they don’t transfer the SEO settings correctly. search engine optimisation choices is clearly within the plugin territory that theme builders ought to keep away from trespassing. Primarily as a result of their search engine optimisation choices would by no means be as full as a plugin like WordPress SEO by Yoast (downloaded over 1 million instances). Choices like nofollow tags, redirections, no-index, sitemaps, and indexation would make a theme bloated.
If a theme firm doesn't wish to help a wonderful plugin like WordPress search engine optimisation by Yoast, they need to deal with this concern with their very own plugin (not their themes).
Most well-known corporations perceive the significance plugins like WordPress SEO by Yoast or All in One SEO Pack, in order that they robotically de-register their search engine optimisation choices when these plugins are energetic. Nevertheless, it will make it a lot easier in the event that they don’t have to do this in any respect.
Replace: As introduced up within the remark, it will be a lot better if theme authors merely use Theme/Plugin dependencies. Right here is a good article by Otto speaking about Theme/Plugin Dependencies.
What are your ideas?
