Intro
You’ve spent final four months growing a WordPress theme. You've got an Apple product on the quilt of your market itemizing. You’ve spent additional sources to make your theme totally responsive. You’ve handed the codex necessities and you've got an infrastructure in place to supply assist to your prospects.
There’s only one drawback. Your advertising and selling efforts usually are not producing practically sufficient curiosity in your theme. What you might’ve executed in a different way and what are you able to repair proper now?
Tip #1 Give Away Free Stuff
By yourself hosted web site, give away free model of your product. Or when you don’t need to assist that, give away one thing else – plugins, psd information, icon units or different small stuff. It's going to assist with each site visitors and emails to advertise your product to.
In case you do select to take care of a free model of your theme, you need to use the dashboard to up-sell the shoppers to the premium model. Protecting the free theme up-to-date will even allow you to seem within the “up to date” part of WordPress theme listing.
Tip #2 Promote on different marketplaces.
Standard marketplaces are critically overcrowded and dominated by the facility customers from method again. To not point out the extreme exclusivity guidelines sure marketplaces have in place (I’m you, Envato). What you must do as an alternative is submit your theme to marketplaces with no exclusivity guidelines, the place you may simply get featured with a top quality product. A market like Sellfy that solely takes 5% of your earnings or Themesnap, that takes 25%.
Tip #three – Know your buyer
Is your buyer a fellow developer, who doesn’t care how your theme appears, as a result of he might be adjusting it to his shopper’s wants? Or is it a marketer who’s in search of a one-page web site and all he cares about conversion optimisation?
They each are in search of a WP theme to suit their wants, however they're actually anticipating a totally totally different set of advantages from the theme.
Don’t simply assume how your buyer is. Attain out to your first purchasers manually. Ask them who they're and the way they're utilizing your theme. This provides you with the required intel and assist you construction your promotional efforts round their persona.
Tip #four Construct a publication.
In case you’re nonetheless not doing this, you’re lightyears behind your competitors. When used proper, electronic mail publication alone may also help you construct a profitable enterprise.
Why are emails so vital?
Examine these stats from sharing a submit to 1000 followers.
And now sharing the identical submit to 500 electronic mail subscribers.
This implies electronic mail is x25 simpler than social media.
You would possibly say one thing like: “That’s all superb and all, however I’m within the enterprise of promoting WP themes, not writing some weblog posts.”
I've a easy response to this – you could preserve your electronic mail listing heat and weblog posts are nice for that.
Contemplate all of the instances you subscribed to an electronic mail listing, efficiently forgot about it and obtained a promo electronic mail out of the blue six month later? What are the probabilities you’d open this electronic mail, not to mention purchase one thing from the sender?
To keep away from conditions like this, it's a must to talk along with your listing frequently, I’d say no less than as soon as a month on the whole and a number of other instances every week if you’re launching.
One factor to recollect for you launch sequence, that may dramatically enhance your gross sales numbers is to ship a gross sales letter sooner or later BEFORE you launch your theme. Write a protracted gross sales letter, explaining why the reader can purchase your theme. Then say that the following electronic mail can have a topic line “MyTheme is now on sale”.
This manner they may have sooner or later to decide in regards to the product and so they’ll know to anticipate another electronic mail from you. On this subsequent electronic mail you may merely present a obtain hyperlink for the product. Straightforward, proper?
And even if you're already constructing a stable electronic mail listing out of your weblog, giveaways, freebies and different sources – there’s at all times a method to enhance. Right here’s an in depth weblog submit with the precise steps you must comply with to transform as a lot as eight% of your readers into publication subscribers.
Tip #5 Present Stellar Buyer Service
Offering stellar customer support is the one most vital factor you are able to do to advertise your product.
Right here’s what Muhammad Haris, the developer behind Avada, the #1 Promoting WP theme of all time, has to say in regards to the significance of buyer assist:
“I'd say that about 50% of Avada’s success is due to the assist. Individuals purchase the theme, they go over our assist system after which they get a really feel of how a lot we worth our product and the way a lot we worth them. [If] they get a fast reply, they're comfortable, they may purchase once more.”
They will even inform their colleagues and purchasers about your theme, each due to how a lot worth they’ve obtained out of your theme and since selling an excellent product will make them look good in the long term.
Tip #6 Host a giveaway
You'll be able to giveaway you personal premium theme or give away one thing else that's nonetheless extraordinarily useful to your audience. One thing like two years of free internet hosting or electronic mail publication sending software program subscription. It doesn’t need to be costly, however you’ll have higher possibilities of the giveaway going viral, if the prize is of excessive worth.
To host a giveaway, use KingSumo Giveaway WP plugin or Rafflecopter. Each will allow you to arrange a customized touchdown web page and supply an engine to encourage individuals to share the giveaway on social networks. The extra individuals you invite, the extra entries in the giveaway you get and thus the upper is your likelihood at profitable the grand prize.
Tip #7 Business Outreach
Don’t simply chilly electronic mail all of the editors, whose emails you will discover. Construct relationships first. You do have time for this. Observe this straightforward engagement formulation developed by of us over at Groove, and your probabilities to land a evaluate will improve dramatically:
On paper, it appears like “they want new content material, I want publicity. Win – win”. In actuality although, fashionable blogs that you simply’re going to focus on are receiving dozens of pitches day by day. You actually need to face out on this purple ocean.
Hopefully this engagement guidelines provides you with simply sufficient edge over your competitors to be thought-about critically.
Tip #eight Purchase Paid Critiques
Loads of blogs on the market supply paid evaluate providers, often for a few hundred . Whenever you don’t see any significant output from the free promo strategies, you would possibly need to take a look at the waters with a strategically positioned paid evaluate.
One method to check is publishing a sponsored post on blogs associated to running a blog itself, not simply WP associated blogs. You'll obtain a gentle influx of leads as soon as the submit is listed by search engines like google and yahoo and perhaps some smaller blogs will hyperlink to the evaluate and even write their very own evaluate free of charge.
Tip #9 — Begin an associates program
There are two forms of forces at play right here. It’s vital that you simply distinguish between them from the beginning.
First kind is corporations like CJ Affiliate and RakutenMarketing, that act as a middlemen between sellers (you) and intelligent entrepreneurs that need to earn some additional money from their blogs or electronic mail lists.
Second kind is corporations like ReferralCandy and Talkable, that help you arrange a customisable refer a buddy packages and share income along with your prospects. The identical can be utilized to supply incentives for the bloggers to jot down about you.
Principally in first case the entrepreneurs will come to you and in second case – it's a must to go to the entrepreneurs your self.
Over to You
How are you advertising your WordPress themes? Did you discover the following tips helpful? Let me know within the feedback part beneath.
